Branding and Illustration

The Assignment Develop characters for new packaging of Hyland's 4Kids and Baby product lines for this national pharmaceutical brand.


The Creative A trusted name in homeopathic remedies, Hyland's commissioned me to design and create a world of characters to feature on new packaging and collateral. Evoking a storybook feel, each animal created has personality and is expressive and active. The assignment included concepting of characters that best represented each remedy across 30 SKUS, with more on the way as existing inventory is depleted and new products are developed.

Site Design by April Hartmann.  © 2018 by April Hartmann.

All images and writings are copyrighted and cannot be used without permission.

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