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Midas Corporation

Press Kit Booklet Design

The Assignment Create a 42-page booklet to help shop owners implement and promote a carseat safety check. Include a coordinating folder design.


The Creative The design combines a bold, masculine structure with some playful elements to reflect the child-centered nature of the program. A specially designed die-cut creates a "Building Block" tab system along the side for quick reference. The cover art and tab system implemented here are an example of how my illustrative skills come into play.