The Assignment Create a 42-page booklet to help shop owners implement and promote a carseat safety check. Include a coordinating folder design.

 

The Creative The design combines a bold, masculine structure with some playful elements to reflect the child-centered nature of the program. A specially designed die-cut creates a "Building Block" tab system along the side for quick reference. The cover art and tab system implemented here are an example of how my illustrative skills come into play.